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Posts Tagged ‘message’

The Schmidt effect?

Monday, July 7th, 2008

DENVER — Less than one week after the official Steve Schmidt take over of day-to-day operations, pure message discipline today–economy, economy, economy–from Camp McCain.

(Left: Note new “Jobs for America” signage at his event.)

In addition to his speech addressing his jobs plan, the campaign did the following things Monday to hammer home their message:

–announced that 300 economists endorsed his economic plan.

–held two national conference calls for reporters pushing the jobs message.

–rolled out a national “jobs coalition” of small business owners in 19 states.

–released of a comprehensive briefing paper on their plan to balance the budget in four years.

–released early McCain speech excerpts to reporters.

–did not hold a press conference where other issues were sure to come up.

Also noteworthy was the campaign’s restraint regarding the Obama Iraq withdrawal remarks today. While McCain has not yet addressed the comments himself–and we know he must be itching to talk about it–he maintained the message. Even when tossed a softball today by one town hall participant who asked the presumptive GOP nominee what the biggest difference was between him and Obama–McCain showed a good amount of restraint, keeping his criticism related to the economy.

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